Friday 16 January 2015

Remakes and Reboots

Doctor Who

Doctor Who is a global success, starting on November the 23rd 1963 it is one of the most popular television shows of all times. With 814 episodes and counting, the fan base is growing from strength to strength.

The classic era of Doctor Who ran from 1963-1989, it surpassed a lot of political and cultural movements. Doctor Who was originally planned to be a science-fiction show that would have a lot of educational information in it, this was so that they could teach children while they watched it, as well as bringing in the mature adult audience. The first ever producer for the show Verity Lambert,  wanted to keep the show frightening so that it would add to the tension and enjoyment of children and adults alike, for its time it was very pinnacle in starting up the Sci-fi genre. The shows creator Sydney Newman wanted to involve history heavily in the show, as he wanted children to learn something while they were watching it. He also stated that he wanted no robots or BEMs, standing for bug eyed monsters.

The classic series of Doctor Who was made in England, at Lime Grove Studios, Studio D. Verity Lambert, was the first female producer for the BBC, and at just twenty seven years of age she was very young for such a high end job. The first director for Doctor Who was Waris Hussein, he was also very young, he was also Asian, and in the UK at the time people still had quite reserved and discriminative views against those who were part of different cultural backgrounds, meaning that Hussein suffered minor prejudice because of his skin colour. This was due to society in the 60s, Lambert also faced sexism, because it was widely seen that at the BBC, that all major roles should be given to men, as they were superior to women, this was one of the negatives to working in Britain, as women still weren't fully seen as equal. However the Feminist movement was taking shape. But it went on a break during World War Two because all the women had to help out at home and they started up were joining in as part of the war effort.

The first ever episode of Doctor Wh, An Unearthly Child was aired at 5.16pm on the 23rd of November 1963. It was watched by 4.4 million viewers, this was average figures for the BBC. The reasons for its average figures was because of the news broadcast announcement of the assassination of the American president John F Kennedy, this was distracted the debut of the show. Lambert
 persuaded the creator, Sydney Newman to air it again preceding the next episode the following week. This proved a success, gaining 6 million views. The structure for Doctor Who was done usually with four part episodes, so the same story would run over the course of various episodes.

The second serial of Doctor Who, known commonly as 'The Daleks' was pinnacle in the shows success. It also had strong relations to politics and fear governed in the world. 'The Daleks' was the debut of the infamous robotic aliens that terrified the nation. They were innovative for television as barely anything like it had ever been seen, it was terrifying for children and adults alike and it is often what people refer to as 'behind the sofa viewing'.  The Daleks, created by the mind of Terry Nation were based off of the dictatorship movement The Nazis. Considering the effects of World War Two was still quite bitter in the world, a lot of popular culture was referencing the events that took place.

The reason that Terry Nation wanted to base the Daleks off of the Nazis, was because he wanted to create a menacing alien force that would be a relatable threat, giving them very similar idealisms. Both the Daleks and The Nazis wanted to create a unified force, controlling the world via fear. The serial of the Daleks was also about the Daleks taking over different alien territory. Something the Nazis did when invading different countries.

Because of what had happened in World War Two, the BBC were wary of what they could show, they wanted to make sure that the Sci-Fi element of the show wasn't too much of an over bearing threat as they didn't want to lose an audience by upsetting those who still had vivid memories. However as the show was about a time traveller, they still wanted to maintain the historical element of the programme, their first historical serial was about Marco Polo, this was an idea that they were keen for children to learn about. As they wanted to teach children about old historical heroes, so that they would grow up with idealisms of who they should become and wouldn't grow up to become evil dictators, a common fear that society in the 60s was concerned about, hence the building of the Berlin Wall. The Doctor also had similar heroic and grandfather like traits. A figure children could look up to.

A failed Doctor Who Television Movie was released in 1996, made by the American television industry and filmed in America, it was a chance for them to try and revive the fizzled out franchise. The Americans were already aware of the huge fan base that this British show had racked up in the UK, so they were keen to give it their attention so they could profit financially. The Doctor Who TV Movie had a budget of approximately $5 million US dollars. Fox Network the distributor spent 2.5 million, BBC Television contributed $300,000, with the remaining 2.2 million being split between BBC Worldwide and Universal Television.

The TV Movie was intended as an American pilot for a proposed revival of the series. The reasons for making the TV Movie were more for financial reasons as opposed to artistic ones. The reason for this is because the Americans who were producing it were aware of how successful the show was and they knew that many fans were desperate for it to come back. In the UK it had very successful ratings, getting 9.1 million viewers, the best the show had ver received since Time Flight: Part One. However it was not critically acclaimed and fans were upset about the injustice that the Americans did to the show, the whole production and story was completely what Doctor Who wasn't, it took away the sweetness of this iconic British show.

In America it received very poor ratings and lacked interest from their audience, so it didn't get a commission for a series. For die hard Doctor Who fans, this looked like it was the last chance for Doctor Who ever returning, as this failed attempt to bring it back just didn't work. So for many of the fandom, Big Finish audio books and Doctor Who magazine were the only continued new Doctor Who they would receive.

Friday the 26th of September 2003 was when news broke out that a six part series of Doctor Who would return to the BBC in 2005. Soon it was decided that the show would take on the structure of 13 episodes. As soon as the announcement was made for the Doctor Who reboot, fan courtship went into meltdown, with the key questions being raised such as, who would play the Doctor? And what enemies would return?

In terms of how the reboot was received by modern audiences, the fans of the Classic series were over the moon about the news that the BBC would do a revival , considering it was being written by long time fan and cult television writer Russell T Davies, a lot of fans knew that the show was in safe hands. The new series was being made in Cardiff, Wales. Davies was keen to show off the capitals potential and help to add to the attraction of Wales. The announcement of Billie Piper as the Doctors companion caused concern amongst fans. This was because, Piper, was known commonly for her career as a pop singer, and was also in a string of poor independent films. Fans thought that she wouldn't fit the part, and an actress with more gravitas and wisdom needed to be onboard. Of course when the time came, Piper who played Rose Tyler was soon loved by a nation and to this day she is considered one of the best companions of all time.

Another controversial issue which upset many fans was that when the huge publicity campaign started for Doctor Who, there was a promo image released of the TARDIS with its doors open outwards and with the Doctor and Rose standing in front of it. Fans of the Classic series were used to the doors opening inwards, so this was already potentially breaking apart the canon of the show. Minus these concerns, the Doctor Who reboot was peaked with anticipation and excitement.

The excitement as well as concern which the Classic fans showed, shows us that the fan base already built up are very loyal to this show and they are desperately hoping for new Doctor Who, as well as it is done right. It says to us that the audience in question are aware that change is needed to make it successful, but as long as it honours the canon of the show then it will be a success and fans alike will  be content. It also goes to show that the programme is very much made for the fans, by the fans and that without their support, it would have never retuned.

In terms of the intended audience, the audience for the 2005 reboot was promoted to families, specifically children and newcomers who had never seen or known about the show. The decision to cut out the changeover from Paul McGann to Christopher Eccleston was done so that this new audience could instantly recognise with their Doctor, as opposed to confusing the audience. This was something the TV Movie failed at, because they chose to change the lead role ten minutes into the film. Ultimately a decision which put American audiences off. So the reboot was fully intended to start a fresh for a new wave of fans. Producers can identify these audiences by the responses they get from announcements, to gain a new audience they would be relying very much on the marketing strategies as well as word of mouth that parents who grew up with the show will share with their children.

Doctor Who now as itself is a very strong branded franchise, the Classic series was widely regarded as a cult classic, right up until the mid 1970s, when lead actor Tom Baker turned the show on it's heels and gave it the wide success it still has now. Doctor Who is now very heavily marketed, with the debut episode of Matt Smith in 2010, The Eleventh Hour giving it its wide appeal in America. Since then it has become a global success, with the most recent series going on a worldwide tour to locations such as Rio, New York, Mexico City, Sydney and many locations. In its hiatus years the fans still kept the show alive, with the introduction of Big Finish audio books being produced, as well as books, comic strips and of course the monthly edition of Doctor Who Magazine. Thus proving that with a bit of hope and added work on the side, a franchise can continue in and our of its hiatus years and with a fan base like Doctor Who, a remake or reboot will always be on the cards, as producers and audiences alike can rely on the already loyal fan base awaiting. Allons-Y!

Thursday 18 December 2014

Evaluation

Evaluation

For my advertising unit I had to pre-produce, produce and post produce a thirty second advert that would be suitable for television and would conform to the Advertising Standards Agency. This was a project that was undertaken in roughly about three weeks.

One of the most important processes that I undertook for my pre-production work was assessing the location that I was going to shoot in. My plan was always that I wanted to film in a forest, so using my geographical knowledge I chose a location I knew well in Billericay. On arrival of my chosen forest/meadow location, I set up my camera underneath the trees so that I could correctly set my ISO levels, aperture ad shutter speed so that they would capture the most light and detail possible, while not getting an over exposed or dark picture. I got all the correct settings for underneath trees where light is restricted so that when it came to my actual shoot, I would not need to play around to get my settings. I did my assessment for the location in the day, when the sun had risen and I had the most possible natural light available. Doing a recce in the day was also useful because it helped me to recreate the standards I wanted to shoot in.

Another really important factor of pre-production that I had to undergo was compiling audience research in a focus group. I did this via the social networking site Facebook. I pitched my three ideas. This helped me to make a decision on which idea I would go with. Controversially I chose the least favourite of the three, although the least favourite did have supporters, it was less in favour as opposed to the other two. The reason I chose the least popular idea, which was an advert for Wrigley's Extra was because I felt creatively it was the best for me and I felt I could really engage with the Wrigley's one the most, whereas the other two ideas were the safer of the two and they didn't necessarily stand out. This idea was a horror genre one and the narrative has a frightening moment to it, so there was a risk with this advert idea that it could frighten children, as I want to build up tension when the boy is running. However I decided that I would counteract the fear with a comic twist at the end, involving chewing gum and a funny line of dialogue. This is because I do not want to frighten or put children at a nervous disposition so a comic twist would lighten the overall tone for the advert. The way that I tackled this so that it would be fit for purpose is that during post-production I made sure that none of the sound was clipped and that I kept the loud noises and sinister sounds as a quiet minimum.

In terms of advertising techniques, I feel like I used the right skills to try and accomplish a successful promotion. I did this by applying the glittering generalities technique, this is where you confuse the audience with enigmas so that they do not know what is being advertised. I did this by not showing what my product was until the very end. I am happy I made this decision because it keeps the audiences engaged and the fast paced horror element adds some adrenaline and mystery to the advert. An aim I was originally going for, as I wanted to make my advert original and not conform to conventional stereotypes. The bandwagon effect was another technique I was considering for the advert and is another way I could have sold the product. However I felt that if I applied this technique, there is this danger of getting rid of the mysterious element and it could cheapen the overall idea. This was something I wanted to avoid at all costs, so to strive for complete professionalism. Something I feel I accomplished well with my end product and in summary I feel I did justice to all my original planning. 

Thursday 27 November 2014

TV Advert Ideas Development Portfolio

TV Advert Ideas Portfolio

Below I have collated a segment of audience research and idea development plans for my three advertisement ideas. Our brief was to pre-produce, produce and edit a 30 second television advert. Making sure to conform to all ASA guidelines.  I have put together some demographic information, as well as relevant information about the product/company I will be advertising. 

Aviva Life Insurance

Notes
  • The first advert I am planning is for the Aviva Life Insurance plan scheme.
  • The intended target audience will be adults 
  • The intended demographic for my target audience will be age ranging between 21-50s, specifically workers in London and big businesses. 
  • In terms of USP, the unique selling point is the affordable rates which Aviva can offer, as well as different advantages which come with going with their scheme. Quotes can also be given really quickly. This is also a selling point for the brand. 
  • In terms of advertising techniques, I will use the glittering generalities technique to confuse the audience as to what is actually being advertised. This will keep my audience engaged, and by the end they will have been entertained, while my selling techniques will work in their favour to insure their lives/families.

About Aviva

Aviva provide insurance for life, investment products and savings. They state that they are the leading insurance company in the UK and they are one of Europe's largest providers for general and life insurance. In terms of key statistics, they have on average 34 million customers worldwide, they pride themselves on being one of the top ten finance brands and they have over 300 years of heritage.

Aviva invested £5.7 million into the UK community.  The life insurance Aviva offer can cover you for pensions, life policies and savings. The general insurance scheme can cover motors, the home and commercial use. The target audience demographic for Aviva ranges from adults in their 20s-50s, as well as young people. Some of their demographic are students, and children aged below ten. This is because they ran a programme called the Street to School Programme, this was where Aviva took children off the streets and got them into education. They achieved this with an average of 800'000 children.  


Advert Idea

The advert will adopt a sad tone, it will focus on a young man waking up all dazed and confused. He has just come out of a major operation. There will be a narration, explaining how he was lucky. But others aren't, and he could have died. Taking out life insurance would have been a better option, as he can support his family. By the end of the advert we as the audience feel a sense of enlightenment because the boy survived, however it makes the audience think that it could have easily been them. So as well as adopting the glittering generalities technique, it will also pull on the emotional appeal.

Suitability

The advert idea I have developed for Aviva is one with a slightly dramatic and sad tone, it suggests the idea that with Aviva Life Insurance you don't need to worry about death, because with life insurance you'll be covered forever. However this idea could cause upset, the ASA state
"Advertisements must not distress the audience without justifiable reason. Advertisements must not exploit the audience's fears or superstitions." 
Now with this ASAs ruling in mind, I will ensure that the tone of the advert doesn't intentionally upset anyone, because of the theme of near death experience I will bring a hopeful and assuring tone to the advert. Putting confidence in the audience that the adverts narrative is purely fictitious and it is meant to just serve as promotion for how Aviva Life Insurance may be useful.


SWOT Analysis sheet


Wrigley's Extra

Notes
  • The second TV advert I am planning to make is one for the Wrigley's Extra chewing gum range.
  • The target audience I will aim my advert at is for young adults aged between 18-30, trying to persuade them that they should keep good breath. As well as not getting a dry mouth. 
  • The advert I will be pitching for the Wrigley's Extra chewing gum is a horror tone. 
  • Yet again I will use the glittering generalities technique in this advert, the reason I have decided to do this is because the confusion the audience feel will add to the anticipation to the reveal of the product. The advert narrative itself doesn't really have anything to do with chewing gum, but I want to make it so that it is very juxtaposed, just so that it can be remembered and it will stand out against many monotonous adverts on television.

About Wrigley's Extra

Wrigley's have a very long and respectful history, they originate from the USA, but have a lot of heritage in the UK. Wrigley's are a subsidiary of Mars Inc. They are a provider of chewing gum, originally releasing their first Spearmint chewing gum in the UK in 1911. Wrigley's pride themselves of over 28 million customers. In terms of audience research, it is very hard to pin down a specific demographic for chewing gum, because a majority of people chew it. However from my research, I know that parents prefer not to give their children chewing gum at a young age. This is because they worry about the sugary content rotting their teeth, as well as how it can develop bad manners. So I would say that the age range for chewing gum would be 14+. Generally at that age, chewing gum is an addiction and an essential for many teenagers during the day at school and work. The age range and demographic doesn't stop after that, as most working class adults, men and women, like to chew gum, so to keep their mouth watered and refreshed. There are sections of the demographic who do not like chewing gum, however statistics generally work in the favour for chewing gum. 



Advert Idea

I am aiming to make the audience feel uneasy at the beginning of my advert. Giving the advert a horror theme. It will start off with a boy creeping through the forest, he is obviously scared of something. There is a shadow that we the audience can see lurking, the colours will be desaturated and murky, intensifying the horror tone. The boy then stops at a tree and looks around to see who is following him, a hand then taps him on the shoulder. He turns around and a hooded boy talks in a very excited voice, he is offering the boy a pack of Wrigley's Extra chewing gum, saying that with a pack of these you'll never have a dry mouth, and you'll stay minty and fresh for the whole day.

Suitability

In terms of suitability, this advert could potentially run the risk of being too frightening for children, as it is a horror genre and it has an intense narrative. The ASA advertising guidelines state "Advertisements must be prepared with a sense of responsibility to the audience and to society."
To ensure that I do not break their guidelines, I will not use any clipped sound effects, and the sound I will use, will stay at a more quietened sound level. This is so that I do not put people into a nervous disposition. The advert will also end with a comic twist, so not to leave people with scared thoughts.

One of the ASAs rulings is also that
"Obvious exaggerations and claims that the average consumer who sees the advertisements is unlikely to take literally are allowed provided they do not materially mislead." 
This suggests that bold claims are not made about the product you are advertising, for this advert I was planning to say that with a pack of Wrigley's Extra chewing gum you will have a smile on your face all day. Now the way I will present this is in a light hearted/sarcastic way. It will not be the sole USP of my advert, however more a generalisation of how it could make you feel happier.


Inspirations

If I decide to produce my Wrigley's Extra advert it will be a horror genre. I have decided that I would like to plan to make a horror genre advert because recently I have found inspiration in a couple of adverts of similar genre, both these adverts have been very sinister, yet they keep you engaged and make you question what the product could be. The two adverts that have inspired me can be seen below, one of the inspirations is the 2013 GiffGaff advert 'Don't be scared' (top). The other is the 2011 Phones 4 u advert titled 'Missing Our Deals Will Haunt You' (bottom) , now the reason that I have taken inspiration from both of these adverts, and they specifically stand out to me is because I think the use of colour grading is done really nicely, it really gives the advert a horror feel, as well as adding to the anticipation of the product. I specifically like the Phones 4 u advert, and it is something that I will take great inspiration in, if I choose to go with my Wrigley's Extra advert.









SWOT Analysis Sheet



Eastpak

About Eastpak

Eastpak are a brand that produce classy looking backpacks, ranging from all sorts of different colours. They very much adopt the 'indie' look, appealing to mainly teenagers/young adults, specifically more males, ages between 14-26. In terms of history, Eastpak used to produce bags and packs for the US military. Eastpak also signed their first contract with the Pentagon 60 years ago. They very much like to focus their range on those who work, play and live in the city.  




Inspirations

Below I have collated some imagery of different types of adverts I think work, and have inspired my Eastpak television advert. One advert which has given me some creative flare for my Eastpak advert would be the 2012 television advert for Haribo. This advert is very light hearted and humorous, it also strongly fixates on the Haribo packet and it uses the bandwagon effect very nicely. These are all convincing techniques which I would like to use if I make the Eastpak advert.  Another advert which I have taken inspiration from is the Chromebooks: For Lighter Backpacks 2014 advert. This is a short quirky advert, that plays on a rough terrain location. Although not promoting a bag, it does advertise the Chromebook like it is a bag that can be worn. I really like the idea of the tortoise in the advert and it all fits nicely, this is something I would like to try and re-create if I produce this advert. Below the Haribo picture is a shot from the Chromebook advert. 




Advert Idea

The third advert idea I am planning is one for a grey Eastpak backpack. The story will be about a bags journey through various different terrains. We will see the back pack in various different locations, such as fields, a school, high street, shops, the beach etc. This will promote the bags durability and how it can be useful for lots of different conditions. A technique which I will use if I choose this for my final advert will be the bandwagon effect, the reason for this is because showing the bag in various different locations and showing that it can be perfect for all the different areas will help my demographic to feel like without this bag, they aren't getting the full experience of luggage carrying. With its slick, cool look the advert will show a group of people all wearing the same bag, this will also add to the bandwagon effect, making you feel like part of the trend if you buy the bag. 

The Plain Folk appeal will also help to sell the bag to audiences, with normal every day people endorsing the produce. Showing that the brand is very much integrated into cultural society and that you do not need to feel patronized by celebrities to buy the product. In terms of the Unique Selling Point for the advert I have planned for Eastpak, the USP will be the longevity and popular look the bag carries. These are traits which I will try and promote.  


Suitability

In terms of my advert idea for Eastpak, there could potentially be an issue with shooting in various different public locations, this is because some areas could be private property or the copyright rules may be infringed. As well as this I may accidentally film passers by without their permission and this could potentially breach the ASAs conduct. Below is a ruling which describes this issue. 
"With limited exceptions, living persons must not be featured, caricatured or referred to in advertisements without their permission."
To ensure that I will not infringe these guidelines, I have already checked that the locations I plan to shoot in are of free public domain and students and residents of Essex are fine to film footage there, as long as they do not profit from the product. As well as this, with regards to filming people without their permission, I will do a last minute location recce before shooting so to make sure I am not disturbing anyone. If by mistake I shoot anyone, I will instantly delete the footage. So not to offend or break the rules. 

SWOT Analysis Sheet





Audience Research

On the social networking site Facebook, I conducted some audience research, I did this by asking a demographic audience about what they thought of my three advert proposals. The feedback I was given is very useful, and it will help me to form my final piece. The main audience that replied to my feedback proposal were teenagers aged between 14-19. Due to my profile attracting more of a young adult market, this was expected. 





Thursday 13 November 2014

Questions to ask at a test screening

Would you recommend to a friend?

If no, why not?

Was there a part in the movie that stood out to you the most?

Was the movie a slow start?

Did you enjoy it?

Was there a part in the movie that stood out to you the most?

Are there any changes which could improve the movie?

Would you like to see a sequel?

If you had to sell the movie in one line what would you say?


How to save the film


  • Change the expectations for the movie, aim the film at a different market so that the film the test screen  audience saw will now be promoted differently so that people expect a depressing ending.

Monday 27 October 2014

Assignment Notes

Waitrose Advert
  • Starts off with father and son looking down at a garden patch, already assumes to the audience that the whole theme is a bonding session. As well as a learning experience. The word experience is very vital into whatever the advert is selling.
  • Sad non-diegetic music, accompanied by diegetic foley sounds. Gives advert a very environmental feel. As it is mainly all set in a garden, sounds of leaves, weather, digging etc.
  • Colours are quite murky and de-saturated, could assume that we are all currently living in a time where money is hard. This de-saturation resembles the gloom for many parents and working class people. The boy in the garden is doing some gardening. This could suggest we should start going back to basics and grow our own food.  
  • Shot of little leaf that has just sprouted, almost looks quite symbolic as it could show new life. Meaning there is new life in the world for a generation of fresh gardeners. Also connotes this theme of less money in the world, this sprouting plant is showing the world is gaining again. Light also looks quite heavenly. Over time the plant grows and a snail is shown sitting on it. This gives hope and happiness, also teaches a lesson that with drive and passion you can achieve something. The boy has achieved a lesson in growing his own vegetables to be eaten. 
  • This advert is set throughout a small period of a boys life, doing my research I found out that carrots take about 12-16 months to fully mature and grow. So this gives us a rough idea of how long the advert takes place. Fictitiously of course, this all takes place in just over a minute. The weather conditions are all very adverse. Ranging from sunlight, rain and snow. This resembles how conventionally Britain's weather is very changeable, and it is often not predictable. Also a little nod on British humour on the weather conditions. The fact that the weather changes so much in the advert, is that it could, if looked into show how the company constantly changes to adapt to their marketplace and they like to meet the needs of their audience.
  • By the end of the advert all the family are sitting around the dinner table, having a great time. Partly due to the boys success of growing a carrot, they sit around and enjoy what he has grown. The advert then cuts to some bags of carrots in Waitrose, then a shot of a Waitrose worker packing them away. This all shows that buying from Waitrose is an experience which you can take home with you and enjoy. It also shows how they freshly grow their own goods, being a USP for the brand. The adverts purpose is also to inspire people to lead a more environmental and practical life. The fact that the main character in the adverts narrative is a boy aged around ten. Just shows that kids are the future and that adults should take more admiration in what they can excel in. 

Virgin Media Advert 

  • This advert is endorsed by David Tennant, he is the main focus for a string of the Virgin Media adverts. His appearance in the advert helps to promote the brand a lot, this is because he is very well known in popular culture, with many people adoring him. So his words and persuasion will tempt people into buying into Virgin. He also has a large following from the Doctor Who fan base, and his characterisations in the advert is slightly similar to his role as the Doctor. So this will also get many of the Doctor Who fans tuning in.  
  • The all white huge futuristic hall setting for the adverts also gives the brand a very clean feel about them. It all looks very smart and high tech. Promotes Virgin Media as being a very modern and up beat company. The all white, fluorescent backdrop also helps for all the colours to pop out more and make it look more ravishing. 

"previous ad campaigns have showcased the amazing power of our network and our products"



Notes on 28 Days Later


  • The film starts off with cctv footage of rioting and lots of bad behaviour around the globe. All we can hear is diegetic sounds of all the events/someone talking on a mic. As it zooms out a non-diegetic sad sounding music kicks in, this is as we see a monkey that is being tortured. We start feel bad for the monkey.
  • The disruption could be argued that it is when the gang of people break into the scientists lab in the opening sequence. As they start to watch the tapes and see that the monkeys are being tortured, sad sounding non-diegetic sound kicks in for a few seconds. 
  • When the scientist screams at the monkey being let out, we get lots of dietetic sounding screams of the monkey and humans quickly cut together. Clearly showing panic and rage as the scientist says. This is foreshadowing what is to come. We are left with the sound of one of the monkeys banging the cage right up until the opening titles. This also connotes rage and pandemic. Something this sound shows. 

Thursday 19 June 2014

Links

https://docs.google.com/presentation/d/10EwGGzgBzp2DVNCpmBwaSRw3WvWyHrwrEfxTQ2DUamw/edit#slide=id.p14

https://docs.google.com/presentation/d/1VubAToJGX_lXEQayPbQr9A4J7_519lVmj3z0PxXmIsE/edit#slide=id.p13

https://drive.google.com/file/d/0BwiUeTRt51ykdzF0V3RVSUhYbzQ/edit?usp=sharing