- Starts off with father and son looking down at a garden patch, already assumes to the audience that the whole theme is a bonding session. As well as a learning experience. The word experience is very vital into whatever the advert is selling.
- Sad non-diegetic music, accompanied by diegetic foley sounds. Gives advert a very environmental feel. As it is mainly all set in a garden, sounds of leaves, weather, digging etc.
- Colours are quite murky and de-saturated, could assume that we are all currently living in a time where money is hard. This de-saturation resembles the gloom for many parents and working class people. The boy in the garden is doing some gardening. This could suggest we should start going back to basics and grow our own food.
- Shot of little leaf that has just sprouted, almost looks quite symbolic as it could show new life. Meaning there is new life in the world for a generation of fresh gardeners. Also connotes this theme of less money in the world, this sprouting plant is showing the world is gaining again. Light also looks quite heavenly. Over time the plant grows and a snail is shown sitting on it. This gives hope and happiness, also teaches a lesson that with drive and passion you can achieve something. The boy has achieved a lesson in growing his own vegetables to be eaten.
- This advert is set throughout a small period of a boys life, doing my research I found out that carrots take about 12-16 months to fully mature and grow. So this gives us a rough idea of how long the advert takes place. Fictitiously of course, this all takes place in just over a minute. The weather conditions are all very adverse. Ranging from sunlight, rain and snow. This resembles how conventionally Britain's weather is very changeable, and it is often not predictable. Also a little nod on British humour on the weather conditions. The fact that the weather changes so much in the advert, is that it could, if looked into show how the company constantly changes to adapt to their marketplace and they like to meet the needs of their audience.
- By the end of the advert all the family are sitting around the dinner table, having a great time. Partly due to the boys success of growing a carrot, they sit around and enjoy what he has grown. The advert then cuts to some bags of carrots in Waitrose, then a shot of a Waitrose worker packing them away. This all shows that buying from Waitrose is an experience which you can take home with you and enjoy. It also shows how they freshly grow their own goods, being a USP for the brand. The adverts purpose is also to inspire people to lead a more environmental and practical life. The fact that the main character in the adverts narrative is a boy aged around ten. Just shows that kids are the future and that adults should take more admiration in what they can excel in.
Virgin Media Advert
- This advert is endorsed by David Tennant, he is the main focus for a string of the Virgin Media adverts. His appearance in the advert helps to promote the brand a lot, this is because he is very well known in popular culture, with many people adoring him. So his words and persuasion will tempt people into buying into Virgin. He also has a large following from the Doctor Who fan base, and his characterisations in the advert is slightly similar to his role as the Doctor. So this will also get many of the Doctor Who fans tuning in.
- The all white huge futuristic hall setting for the adverts also gives the brand a very clean feel about them. It all looks very smart and high tech. Promotes Virgin Media as being a very modern and up beat company. The all white, fluorescent backdrop also helps for all the colours to pop out more and make it look more ravishing.
"previous ad campaigns have showcased the amazing power of our network and our products"
