Purposes of music videos
1) Industry - the industry make money for the industry, people like to see the artist performing. Often people like to see a narrative. Music videos are created to make money by exposing the band and its music through a visual way. It is almost advertisement for the song.
2) Audience - it is often exciting and you can engage better with a music video as you can engage and picture the song better. Closer to the band, or if the band is not featured it can also act as entertainment value. How does each video entertain the audience?
3) Filmmaker - making money, job, creative expression. Music videos are also good for their portfolios.
4) Message - a music video can have a message, some of them being that they are their to raise awareness or to show their support towards something or maybe that we are all the same and should be treated equally.
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