Idea Generation for news show

News story ideas;

Having the right news stories in your news program is crucial, as what you may think is "News" others may not agree with you. Below you can see the mind mapping we did. We wrote down any thing that came to mind, that we could report on, keeping in mind our target audience and wanting to keep the news bulletins not too serious;

After discussing each topic and creating arguments as to why we should have one topic and not another, we came up with our 5 news stories that would be filling our 20 minute news show;

• The Rise in train fares
• More film directors are using books for inspiration? 
• The rise in music and dance in the UK over the last 2 years
• How concerts are going to be held in the Olympic Stadium, and what can the opening of the new park bring?
• Benefits Street, and how more people are being pushed to leave their homes and become homeless?

We then discussed what news bulletins should have VT's included in them, after a bit of time discussing the pros and cons we decided that;

• The rise in train fares
• The rise in music and dancers in the UK Over the last 2 years

Would have a VT inbedded in the news bulletin. However some articles like the 

• Olympic stadium 
• films using books for inspiration

Would be presented by the TV screen, where pictures of what the presenter is talking about can be projected on the screen, allowing the audience to get some visual, whilst watching the news bulletin. 

Target audience

Although all programmes have a target audience. Most news shows are targeting to informal the whole general public specifically young adults, adults and elders with the daily news. However some news show specifically target their news program at a certain aged audience. For instant Newsround, on CBBC, their target audience is specifically for 6-12 year old audience. On the Newsround website they clearly state that "Newsround has a target audience of 6 to 12-year-olds and the stories and language used in our bulletins reflects that.

We try to pick stories that will appeal to our viewers - and we try to bring a child's view into our reports." 

One other important factor to consider is the time in which you will broacast your show, as hard casting news round up at 1:00pm in the afternoon everyday, will not get many views as the main target audience is at school. The same with broadcasting BBC news at Mindnight, when the majority of people are asleep. When programmes are broadcasted in the afternoon on a weekday, the target audience will generally be people who are retied, from around the age of 60 and above. Below you can see the target audience we were considering;

We chose 16-20 Year olds, as we can approach the news show from a more entertainment point of view, other than being a serious formal  news show like BBC One. Hence why were having light hearted stories. We are aiming our news show for both genders, but also the working, and higher education class of people. Giving them interesting yet up to date information that they can go and talk to there friends about, giving them conversation. We also decided to broadcast our news show on Thursday evening at 8:00PM, as it allows for workers to be able to watch the light hearted news show, but its also a prime time TV, where the majority of the UK sit and watch. We chose Thursday instead of Friday, as the majority of our targeted age group, will be out with friends and partying on the evening of Friday, also  it allows the presenters to give an overview of the weeks news and music.